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We want to give you an open entry into our world and the way we see things. Explore our sections to find a little bit of everything; our solutions, our industry, trends and the “side B” of the Pixeron story.
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Pixeron
Get to know who we are, our solutions, and our cultural beliefs around women inclusion, a child-centric world, and a fulfilling life.
Challenge of the month: think like a parent
By: Andrea Guzmán For some people, parenthood is like a distant, unknown universe full of diapers, sleepless nights and endless hours of ‘Baby Shark’. For others, parenthood is their day to day life. And both worlds cannot be more different from each other. I am...
Who is Pixeron?
By: María José During my early years in the digital industry, I came across an important—though not addressed—constant: very few advertisers (or almost none) have solidly implemented the technical aspects behind digital marketing. These technical aspects are essential...
Women at Pixeron and our partnership with Laboratoria
By: Andrea Guzmán One of the main pillars our company is based on is our effort to be women-centric. We focus consciously on reducing the gender gap and fighting inequality. To achieve this, we have implemented policies that encourage women’s growth in their personal...
Product & Industry
Learn in a friendly way about our industry shifts and tech tools & solutions for digital marketing.
The path to data-driven marketing maturity: the new research study by BCG and Google
Por: Andrea Guzmán As platforms evolve and advertising shifts, companies need to adapt their way of working, measuring results and achieving the best possible ROI. The current digital landscape is in constant evolution and there’s no doubt that when it comes to...
Facebook Conversions API joins forces with WordPress, Shopify and Woocommerce. What does this mean for you?
Por: Andrea Guzmán The future of digital marketing is fast approaching and it’s time to jump on the bandwagon and start making the right integrations. A couple of weeks ago we talked about the importance of setting up Facebook Conversions API, the new tool...
Google Analytics 4: Beneficios, usos y requerimientos
Por: Analhí Guadarrama Google Analytics 4 es una propiedad de Google Analytics que promete un diseño centrado en la privacidad y ofrece un conocimiento completo de la actividad de los clientes a través de todos los dispositivos y plataformas con el uso de machine...
Latest News
Our point of view on the latest news and trends around tech & working culture.
Semana laboral de 4 días: lo que puede pasar después de la pandemia
Por: Andrea Guzmán Fuente: CNBC Durante varios años hemos escuchado una idea que ha retado una de las convenciones más estrictas del mundo laboral: trabajar 4 días (y tener un fin de semana de 3 días) en vez del clásico 5 a 2. Sin embargo, la pandemia por COVID-19...
La revolución del trabajo desde casa: ¿llegó para quedarse?
Por: Andrea Guzmán Fuente: Forbes “A partir del día de hoy, Shopify es una empresa digital por defecto. Mantendremos nuestras oficinas cerradas hasta 2021 para poder reconfigurarlas para esta nueva realidad. Y después de eso, la mayoría trabajará permanentemente de...
Pixeron’s Five
Read about our 5 favourite picks.
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