By: María José
During my early years in the digital industry, I came across an important—though not addressed—constant: very few advertisers (or almost none) have solidly implemented the technical aspects behind digital marketing. These technical aspects are essential to make the best use of media and digital platforms that allow us to work wonders with marketing.
Using accurate metrics to make better decisions, to optimize campaigns, to create smart audiences, to improve the customer journey… These are some of the actions that can be achieved when you get these aspects well grounded. However, the technical side often goes wrong…
Why does this happen? Because, in general, technical aspects of digital marketing are handled by the development team, and in many cases, developers are not aware of the marketing and platform objectives involved. Besides, when the digital team takes over technical implementation, they do not normally have the necessary technical knowledge for a perfect implementation. This results in actions that are incomplete or not in line with your business needs.
In other words, the technical solution cannot live isolated from the marketing objectives. The marketing strategy determines the technical solution, so it is indispensable essential for those who offer this solution to be involved in both worlds.
This is Pixeron. We are the marketing partner specialized in technical solutions, always aligned and oriented to business goals.
OUR SOLUTIONS
Our solutions are seamless, and we have become experts through specialization to ensure that stays like that. We focus on:
1.- Advertising Technical Tools: we analyze and identify opportunities, we implement and correct Pixels, Events, Catalog, Advanced Matching, SDKs, Conversions API, and Offline Conversions API (Facebook tools). We also work with Google Tag Manager when using Google Analytics and Google AdWords.
These tools are key to improve the ROI because they encourage the development of a smarter marketing strategy that is based on data and make it easier to define correct metrics, to optimize campaigns more accurately and to reach smart audiences.
2.- UX: we perform heuristic analysis and generate recommendations.
3.- SEO: we perform analysis and generate recommendations here too.
These solutions are helpful to optimize the customer journey from searching to conversion, including the website. They increase traffic to the site resulting from the organic search and improve the user experience to lead the client to the desired action.
CUSTOMIZED WORK
Throughout the years, we continuously observed that these technical solutions are not scalable or automatable, contrary to what would come to anyone’s mind when thinking about technology. In other words, there are no two projects alike. As every client has a different technology context and work with an entirely different structure too, each of them requires an ad hoc solution.
Thanks to a high level of specialization, we have managed to ground some best practices within different variables, which has allowed us to get closer to our clients and to develop in-depth knowledge about which road to take in each situation. Our service is customized and manually-operated—it could be said that we are artisans working on the tech world.
Who is this service for? For any sophisticated digital advertiser with performance targets whose technical tools need to be optimized to refine their digital marketing strategy even more. We have worked on projects across a variety of clients—including both top spenders and smaller advertisers—from different industries, such as the mass consumer market, retail, fintech, finance, e-commerce, insurance companies, healthcare services and education businesses, among others.
OUR TEAM
We provide a personalized and professional service, always pointing at the highest quality and ensuring an ethical process from end to end. Behind every Pixeron solution, there is a qualified person dedicating smart work, time, and heart to the projects.
Under our culture, one of the three core principles for which Pixeron fiercely stands for, is having a woman-centric mindset where we favour women for job opportunities as we have a strong commitment to reduce gaps and contribute to reduce disparity. We want women and men in our team to have this women-centric mindset, which means always thinking of practices and decisions that can favour the reduction of gender inequality. We commit to favour the recruitment and retainment of women and help them advance in the technology field.
We are pleased to be a female founder company and to have an all-female consultancy team; all of our technical experts are graduates from Laboratoria.
It is very rewarding to know that our technical work has a direct impact on our clients’ business outcomes, especially on marketing targets. And it is even more fulfilling to know that there is a group of trained and skilled women committed to helping our clients behind all those projects. Our working culture is full of values with which we seek to generate impact and add value to our world and society. Welcome to Pixeron!
María José (Founder)
