By: Olga Contreras
Everyone in the world of digital marketing has heard about Facebook Pixel at least once. We know it’s a piece of code that’s inserted in websites to track conversions, but what does this really mean, and why is it important to set it up correctly?
If we picture a cake recipe, we can see that we need certain ingredients like flour, eggs and milk, all in specific proportions, to achieve the desired outcome. However, if we chose to alter the quantities or to substitute any ingredients, the result would no longer be what we expected. Sure, some people may still like our cake, but we might have missed out on a truly impactful dessert.
Pixel works similarly in the sense it combines different elements such as events, parameters and data. When mixed together, it becomes a valuable and versatile tool. It can be used to generate customized audiences, optimize campaigns based on the data collected, create retargeting campaigns or simply to get to know step by step how users behave in our website through a conversion funnel.
Having the right setup with the required events and parameters is key if you don’t want to miss out on valuable information for your business. For example, if you don’t have an event tracking abandoned shopping carts or completed purchases, the parameter that informs you of the product at hand won’t be there. It’s important to configure each element accurately if you want to make the most of the Pixel.
Another aspect where the Pixel can be compared to cake recipes is its customizability. In the same way that in cakes there’s a variety of flavors and characteristics depending on each eater’s preferences, each website and business has its own attributes that need to be considered before setting up the tool. Each should have a clear idea of their business needs so they can be addressed accordingly.
At Pixeron we are master bakers, and we are ready to cook you the best Pixel cake for your business.
