Por: Andrea Guzmán
The future of digital marketing is fast approaching and it’s time to jump on the bandwagon and start making the right integrations.
A couple of weeks ago we talked about the importance of setting up Facebook Conversions API, the new tool that Facebook is offering to advertisers as an alternative to the regular Facebook Pixel and the disappearance of cookies.
A cookieless world is the new reality that individuals and businesses alike have to face (with its good and bad consequences) and some websites like WordPress, Shopify and Woocomerce have decided it’s time to make the shift.
Facebook officially announced its partnership with these three platforms and has devised a series of manuals to help developers and users do a seamless transition.
These are some of the stated advantages of integrating Conversions API to the different platforms:
For Shopify.
- Reliable website tracking: You can share important purchase activity directly from your Shopify storefront to Facebook, and help strengthen the reliability of data available for measurement, ad optimization and audience development.
- Advanced sharing in one click: you will find new ‘Data Sharing’ settings in Shopify give you more options for how to share your customer data with Facebook, and Shopify helps you get started in one click.
For Woocommerce.
- Share the right data more reliably from your website.
- Improve performance when you create audiences.
- Optimize your ad campaign delivery.
For WordPress.
- Conversions API is a reliable way to send data to Facebook.
- Advertisers should use Conversions API for any web and post-conversion events that they want to inform their Facebook campaign targeting, optimization and/or measurement
That said, you can head over to the specific sites to look at all the details of the integration:
Who will be the next companies to partner with Facebook Conversions API? Are you next?
